About Me

I’m a Digital Strategist specialising in Business Development through your brand’s online presence while maximising your digital footprint and social return on investment.

But what does all that mean?

I develop and manage strategies to keep your brand up-to-date, and your customers (and potentials) in-the-know.

I handle your social media, content marketing, blogging, search engine optimisation, internet advertising, email marketing, referral marketing, new media, web development and management, e-commerce, and, of course, customer service.

I manage the design phase for your website(s) and mobile app(s) and ensure they are industry standard, and user friendly.

I monitor your brand’s presence and influence online, and ensure that your company is following all the internet’s best practices.

I work closely with traditional marketing teams to ensure your brand remains consistent. If you don’t have a marketing team, I will be your marketing team.

I fix your public relations messes, build your customer relations, and grow your profit margin.

I ensure that your brand is leading the way in terms of all things digital; as long as you’re willing to make that investment, of course.

I am an architect, an engineer, a designer, a marketer, a strategist and a damn good project manager. I use simple tools, I waste no time, I slave over a project and I have zero time or tolerance for bullshit. If you’re willing to spend it, I’ll get it done, efficiently and thoroughly.

Your company has a vision; and I will get you there.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. – Steve Jobs.

Some insight to the mastermind

Highly skilled, versatile, dedicated, passionate: five words which describe me in a nutshell. I crave knowledge and appreciate new experiences and opportunities to learn, which have lead me to my vast experience. I can’t list everything I know and everything I’ve learned, but every bit of it has moulded me into the person I am today.

Those who know me, know that my ideas put me in tough places – they are often much bigger than most can conceive. But what the mind can conceive, it can achieve, not so? Well, that’s what I believe.

I am an intricate person underneath the smile. My insatiable thirst for knowledge and practicing that knowledge is what drives me – the perpetual student. Wide-eyed and ready to learn anything new, I’ve become adaptable in ways I have not yet come to truly understand.

I’m the jump into the deep end sort of person, and my ideas are always bigger than my head, and out of the box. (I try not to reside in a box – it’s so cramped in there, and rather square). I fancy complicated projects of vast tasks and deadlines so tight you can have an aneurysm just thinking about it.

I work hard, and have a fearless drive to attain perfection in everything I put my hands on. I’m blunt – if I can’t perform a task, I’m not afraid to say that I’m not qualified. I believe that everyone is capable of different things, but not everything – and that’s why we have professional niches.

I believe every business, venture and person has the ability to be the best, but oftentimes lack the drive to become it. That is something I do not lack.

I am an earth activist, technology junkie, and research maniac (my predominant consultant on anything is Google). I love technology, and I love the environment and it pains me to see large companies destroy the planet and its inhabitants just turn a blind eye, or worse, stick their heads in the sand like ostriches. The world lacks love, and we’re all taught hatred, racism and fear; qualities which we were born without.

My Milestones

I have a background in Event Management, Web Development, and Social Media. Every new project brings a new challenge and a new desire to learn everything there is to know about the intricate details of the challenge, and how to not only overcome it, but make it a strength.

Not listed here are 5 websites I built in between work at various times, and other small projects I’ve worked on over the years.

Currently: Business Development Manager – Medicard Limited; Digital Strategies; Blogger 

2014: Medicard Limited – Business Development Manager

2014: Creative Media Studies: Journalism, Photojournalism & Contextual Studies
Pearson’s Higher National Diploma [Semester One] via SBCS

2013: Worked at H.Williams Bookstore (Hallmark) – Sales Executive & Digital PR Representative
Sales, Social Media, Web Development, Digital Promotions & Marketing, SEO

2011: Attained Project Management for Business Professionals Certification
School of Business and Computer Science [SBCS]

2011: Worked at Guardian Media Limited – Social Media Marketing Executive
Social media marketing, office assistance, web content assistance, managing promotions

2010: Worked at Image Matters – Administration & Event Assistance
Worked under Amanda Jardine; Corporate Events & Weddings

2010: Worked for Soca Monarch Project; Semi-Finals & Finals – Event/Site Management
Floor Plans, Event Coordination

2009: Worked with Fantasy Fox Entertainment – Event Management Services
Events at Space La Nouba Nightclub, South Trunk Road, La Romaine

2009: Attained Event Management Certification: Level I
U.W.I Open Campus

2007: Opened The Illusionist – CEO
Event Management, Interior Design, Colour & Paint Consultancy

2007: Worked for Paint Plus/Delta Con Ltd; St James – Store Management/Customer Services Representative Store Management, Walk-In Sales Management, Cashing, Inventory Management, Stock Receiving, Colour & Paint Consultancy (Trained)

2007: Graduated from St. Joseph’s Convent, St. Joseph

2006: Summer Job: Westport; Trincity Branch – Customer Service Representative

My Skill Set

I have several skills which I have learned throughout the years. They include, but are not limited to:

Extensive Knowledge in:

  • Social Media Marketing and Digital Public Relation Strategies (Self-Educated and Trained)
  • Website Building, Design and Management (Self-Educated)
  • Professional Marketing Copy Writing (Self-Educated)
  • Project Management (Self & Formally Educated and Trained)
  • General Information Technology and Systems Analysis (Self-Educated)
  • Microsoft Office (Word, Excel, Access, PowerPoint, etc) and Microsoft Project (Self-Educated)
  • Event Planning, Coordination and Management (Corporate, Public and Personal Events)

Professionally Trained in:

  • Sales and Customer Service
  • Inventory and Stock Management
  • Store and Staff Management
  • Interior Design and Colour & Paint Consultancy
  • Risk Assessment and Management
  • Site Surveying and Design for Events
  • Budget Drafting and Cash Flow Management
  • Crowd Management and Damage Control for Events
  • Tender Screening, Procurement, Human Resource Management
  • Quality Monitoring and Control

Personality Score: ENTJ

ENTJ personalities are very charismatic, rational and quick-minded. They are meant to lead and inspire other people and there is no other type that can do this with such an ease. According to ENTJs, nothing is impossible if you try hard enough. Naturally, they rarely have difficulties convincing other people that the goal chosen by the ENTJ should also become one of their personal goals.

These leadership traits form the core of the ENTJ personality type. ENTJs can be unbelievably confident and charismatic – these qualities draw most other types like a magnet and this makes it quite easy for an ENTJ to achieve what they want to achieve. People belonging to this type love challenges, big and small, and firmly believe that they can accomplish everything given enough time and resources. More often than not, this confidence results in a self-fulfilling prophecy – where other types give up and move on to the next project, the ENTJ ploughs ahead and usually achieves spectacular results simply because of that sheer willpower.

That being said, no one can accuse ENTJs of narrow-mindedness or short-term thinking – ENTJ personalities are excellent strategists and have no difficulties crafting elaborate long-term plans, which are then executed with determination and precision.

These personality traits make ENTJs brilliant entrepreneurs and business strategists – their charisma and confidence can truly shine in the business world. People belonging to this type also tend to be very dominant and persuasive when it comes to arguing with others or negotiating a deal – while this can certainly turn against the ENTJ, usually it is their opponent who gives up in the face of ENTJ’s willpower and unyielding belief in his or her arguments.

Further to the above, ENTJs are very energetic and tend to have excellent communication skills. They genuinely enjoy interacting with other people and respect those who stand up to them, especially in an intellectual debate. ENTJs have no trouble recognizing someone else’s talents and such encounters are actually very healthy for them as the ENTJ’s self-confidence can easily turn into arrogance and condescension if it is not kept in check.

ENTJ personalities cannot tolerate inefficiency and cannot stand those who they perceive as lazy or incompetent. An ENTJ can be chillingly cold and ruthless when it comes to such situations – they have a very rational mind and could not care less about being sensitive when that mind tells them that someone has failed. People with this personality type put rationality above everything else – and this is one of the main reasons why they are so efficient in the business world, even if such a behavior gives them a reputation of cold-hearted tycoons. In all likelihood, an ENTJ would simply shrug their shoulders and say “I don’t care if you call me an insensitive b*****d, as long as I remain an efficient b*****d”.

Ironically, ENTJs must have the support of other people in order to be truly efficient. They are great leaders, but even the most brilliant mind cannot do everything by itself. This is especially true for ENTJs, whose confidence partially depends on the feedback they receive from their “audience”. Consequently, ENTJs should try to pay more attention to other people’s feelings or at least pretend that they do – most mature and successful ENTJs do that to some extent, even though their sensitivity may hide a cold and calculating mind.

All these personality traits relate to ENTJ’s behavior in the professional environment. People with this personality type often believe that any expression of emotions is a display of weakness, but that does not mean that they cannot be loving and sensitive in a different environment. Feelings and emotions are definitely the Achilles’ heel of most ENTJs and they are likely to find it very difficult to reveal the emotional side of their mind. Even the most confident ENTJ is likely to feel quite powerless in such situations.

People belonging to this type should make conscious efforts to develop that aspect of their personality – this does not have to affect their behavior in the workplace, but any ENTJ would benefit tremendously from combining a good grip on their emotions with that rare gift of extraordinary charisma and confidence.

To summarize, ENTJ personalities are very efficient and confident individuals who rarely have difficulties achieving what they have set out to achieve. However, ENTJs are likely to have difficulties when it comes to recognizing and expressing emotions – while such a trait can actually be beneficial in the business world, it may cause many problems in personal relationships if the ENTJ does not make conscious efforts to address this weakness.

Work/Projects Done:

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