There are many social media 101 articles out there, but this is a comprehensive guide to the social media novice. Social Media Marketing is not rocket science, but there is a wrong and a right way to do it. The question most often asked is “are we doing this right?” Most of the time, the answer is ‘wrong’, and it’s more so locally here in Trinidad. I have seen many pages set up, with under fifty likes and most people just don’t know where to go after setting up the page.
If you use social media right, you can increase your brand’s awareness, increase your sales and explode your potential reach, but that is if you do it right. In a previous article, I explained the importance of engagement and interaction.