I would not think that in 2014 I would still be answering the now age-old question, “do I even need a web presence?”, but sadly, I still get asked this at least once a week, and have a hard time explaining it every single time. For me, it’s a pretty common sense answer to a pretty redundant question. If you have a smart phone, then you not only need a web presence of your own, you should also have a mobile application.
I have spent months (and quite possibly years) thinking of the perfect name for a business which really encompasses all that I do, with no such luck, simply because I do so much in different industries. But then it dawned on me… why am I trying to create a brand that defines me? Why do I want another name to precede my reputation when I can use my name to brand myself. I already had the domain, so why not?