If you’re only adding members from your organisation, you probably don’t know what I’m about to talk about; but if you’re like me, and love to network via social media portals, then you’ll know exactly what I mean.

The biggest turn off on LinkedIn is SPAM; and there is a great deal of it. As a professional, I hate to be sent a generic sales pitch. It’s so inhuman, boring, and lacks any creativity or effort. If you really want to sell me your products and services, then talk to me; send me a message, say hello, tell me about YOU. Sales pitches have to be crafty to be effective, but with LinkedIn, I get them every hour and as a result, I delete most of the incoming messages.

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