I have spent months (and quite possibly years) thinking of the perfect name for a business which really encompasses all that I do, with no such luck, simply because I do so much in different industries. But then it dawned on me… why am I trying to create a brand that defines me? Why do I want another name to precede my reputation when I can use my name to brand myself. I already had the domain, so why not?
It’s not as easy as it sounds. If you have never done the whole internal “Who am I” searching, prepare to do a lot of it now. Who am I? What do I do? What do I want to portray? If you don’t know who you are, as most people actually don’t, then you’re in for a trip. Asking relatives and close friends to describe you in a few words really helps you to get to know what other people think of you. Remember that your self impression is how people perceive you. For instance, if you come off as ingenuine, people will think you’re full of BS. So, its good to get to know what people really think of you as a person, and as a professional.