I’ve been involved in social media long enough to notice something – not all brands from Trinidad should be on Facebook. Most people are just doing it wrong. They have a lot of likes, but little interaction, and that is the part where they are falling short. Social media is supposed to be social, not a page with 2000+ likes and a timeline full of business-only updates and not a like or comment on the updates. Now, there are other pages who do it wrong on the other end of the scale – a timeline full of social posts and nothing to do with the actual brand. The trick is finding that sweet spot between business and professional social fun. You’re supposed to interact with people on Facebook, like you would in a real business networking setting. So normally, you would usually get to know someone a little before you tell them about this new product you’ve just launched. Or you’ll just bring it up, like “Hey, have you seen that Company X just launched Product Y? What do you think of it?” Think about that; it makes sense, doesn’t it.

Understand your Market!

What do you want?

You better have deep pockets. 

So, who does well on Facebook? 

Sacrifice is not a topic which can be covered in a 700 word article, it spans way out past the horizon. To be an entrepreneur means sacrifice of all kinds in several parts of your life, yeah that part too. I would know, I’ve been living this for a while. You sacrifice spending time with friends and family, you lose sleep several nights a week, and you have to sacrifice junk food, because it will make you unhealthy at some point, not to mention lessens your already disturbed focus, and some will even sacrifice their health for that contract or deal you’ve spent months working on (guilty). 

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