This morning, I saw an interesting article from The Social Marketers about Copyblogger’s move to remove comments from their website and their Facebook page. I disagreed with their stance on it, and support Copyblogger for making the move I just made.
Let’s break this down a bit.
Who the hell is Copyblogger?!
If you’re not in the content marketing industry, then you might not know who Copyblogger is, and why this is such a big deal. Copyblogger is a company founded in 2006 on the principle of reaching your audience via great content, and they teach this stuff. It’s actually really good too; I only found them long after I had already developed my content strategy, but I found our views on content aligned well, and I subscribe and recommend them. (This is a link to their About page if you’re interested in read more about them.)
In short, Copyblogger is an industry leader in content marketing and blogging on a large scale. So when they decide to do something unorthodox (which is my mantra), the world reacted negatively, as it was expected.
Now let’s get down to business.