Social Engagement

This morning, I saw an interesting article from The Social Marketers about Copyblogger’s move to remove comments from their website and their Facebook page. I disagreed with their stance on it, and support Copyblogger for making the move I just made.

Let’s break this down a bit.

Who the hell is Copyblogger?!

If you’re not in the content marketing industry, then you might not know who Copyblogger is, and why this is such a big deal. Copyblogger is a company founded in 2006 on the principle of reaching your audience via great content, and they teach this stuff. It’s actually really good too; I only found them long after I had already developed my content strategy, but I found our views on content aligned well, and I subscribe and recommend them. (This is a link to their About page if you’re interested in read more about them.)

In short, Copyblogger is an industry leader in content marketing and blogging on a large scale. So when they decide to do something unorthodox (which is my mantra), the world reacted negatively, as it was expected.

Now let’s get down to business.

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There are many mistakes you can make out in the great inter-webs which you may not even notice, but it’s hurting your social reach and impact, which is bad… big time. So here is a short list of the very many out there.

#1: Stalking. Stalking a person on social media is creepy. Don’t like every update, and comment on everything. Need not elaborate.

#2: An Inactive Web Presence. I have seen this SO much it’s not funny. I go to a website, love it, and decide to follow them or like their Facebook page, only to find out their last update was a year ago. Why do you do that? WHY? You’re hurting yourself by doing that. Even outdated websites and blogs. If you’re not blogging, put a disclaimer that you’re on a hiatus or something, or just pull it down altogether.

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Hands down, one of the most important things to your social media marketing strategy is interaction and engagement. Most people are baffled when I tell them that although “Likes” and “Followers” are important, they are not the most important thing. An online community of 50 people who have heavy interaction and engagement is more valuable than a page of 10K with very little interaction and engagement.

There are many ways to increase your engagement, but here are a few. Remember, that not all online communities are the same, and you have to “feel” them out to decide which is right for you. Trial and error is the name of the game.

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