Do marketing specialists just throw out campaigns willy-nilly without doing any research on the market? No. So why are you spewing out content without looking at the audience you’re capturing? You need to know who is reading your content, because without it, your bounce rate will skyrocket, and your visits will be at an all time low. Like this: People
Knowing what browsers, operating system and service provider your readers use plays a big part in development of your website, and also with tailoring your content to fit their needs. Like the demographics, this is really easy to find in Google Analytics. You can get basic highlights right under the highlights on the Audience Overview page, as seen below: By
You're probably wondering why demographics metrics are so important. Well, it is, because if your content is being viewed mainly by people in Spain, you may want to have a Spanish translated version of your website. This is really easy to find in Google Analytics. You can get basic highlights right under the highlights on the Audience Overview page, as seen
We’ve been there; you were told to use Google Analytics because it’s “good” and now you don’t know what the hell you’re looking at. Don’t worry, I’ll explain it to you in detail in my latest series on Google Analytics. Welcome to Google Analytics: The Basics :) The Audience Overview panel is usually where you land when you select which
