I’ve been seeing many entrepreneurs and business owners burning the midnight oil, night after night. I’m awake at some crazy hours (and my Twitter TL is flooded with you owls), but I somehow manage to get a solid eight hours of sleep (or sometimes a little more!)
Not getting enough sleep for an extended period isn’t something to be proud of. It shows a consistent lack of proper planning on your part. This does not include the couple of nights where you have to burn through it to get that project closed on time, or supply a client with some last-minute work (because that shit does happen for us service businesses).
What I’m talking about is the hundreds of business owners who claim to not have a good night’s sleep in over a year, or two or three years.
This is what a potential client thinks: if you have to handle my sensitive business, and you’re not functioning properly because you haven’t gotten enough sleep, then I don’t want your business.
I have heard a client talk about a supplier like that. It’s a scary position to be in, especially when they then look at you and question your sleeping habits.
So, set a regular bed time which allows at least seven hours of sleep. Stick to it.
If you need a list of the numerous health benefits, Google ‘the benefits of sleep’.
Bottom Line: you need to be at your best performance and peak brain function to keep your business healthy.
Post-Script: I am quite guilty for not getting enough sleep too. After all, this post was written at 1:44am. But I try not to do this two nights in a row and not more than once a week, and that’s important.