Spam is so popular on in the world that I don’t know where to begin when it comes to talking about it. There are different measurements of SPAM and everyone seems to have their own meter. That being said, what I would call frequent updating, someone will judge as spam, and vice versa.
So how can you tell the difference given that there is no set rule to when is too much? It all depends on the type of social network you use, and what industry or topic you’re covering.
For instance, a gossip page on Facebook will have a very high post rate and ridiculous interaction (especially in Trinidad), whereas a page on business best practices better keep it at four posts a day maximum, unless you’re a really social business page. Twitter is different. Once it’s not more than every twenty minutes on a normal day, with no activity being broadcasted, like the VMA’s (or outside of something like the tweetcast), you’re in the safe zone for Twitter. A tweetcast is where you advertise that you’re going to be on Twitter at a particular time answering questions. That can actually go pretty viral and gain you some followers, especially if your followers retweet you. On LinkedIn, the most spam I receive is in my inbox. Now, it’s sent from legitimate people, most of it sales pitches, but for me, it annoys me, and it’s spam, but some will beg to differ.
Remember to keep your content relevant. It’s nice to mix in something different, but make sure that it’s not too much, use the 3:1 ratio, three being your own content. You can share work from other pages relevant to your industry.
I’ve learned that social media is not by the book, although some methods do work, but it’s more by trial and error. Test your communities slowly, and closely monitor the response. Planning small test campaigns will help with it. But the most important part of testing your campaign is measuring your response, so don’t forget to do that.
*The above is based on my personal experience and most likely will differ with industry standards.
Keep calm, and don’t spam.